This past month has been an interesting month in regard to search and internet marketing with the release of the Google Plus TV commercial and with Global Entrepreneurship Week occuring from November 14 to 20, 2011 ending with Startup weekend in Toronto. It is quite significant that The Seattle startup weekend occured November 11-13, 2011 prior to Global Entrepreneurship Week and ended in Toronto on November 18-20, 2011. It is a demonstration of the significance of Toronto as a bougening, high-tech, epicentre of Entrepreneurs. |
For those of you legal professionals that investigate and research search engine optimization and marketing, and social media and networking, You may have been well aware that some refer to last month as StartUp Month. I am very familiar with internet marketing industry web portals such as search engine Jounal and search engine watch etc. and industry bloggers like Darren Rowse aka Problogger. As I blog about the startup, healthcare, dental and legal industries I am also an avid reader of Slaw, The Law Times and Canadian Lawyer, while I subscribe to feeds from The University of Toronto Faculty of Law, Osgoode Hall, Western Law and more.
This month I investigated legal professionals that divide their time between the Legal industry and Search. A group I came across included Omar Ha-Redeye, Barrister & Solicitor, Mitch Kowalski, LL.M., ICD.D., Barrister & Solicitor, Bob Tarantino, Heenan Blaikie LLP and Garry Wise, Wise Law Office.
You may relate to Innovative Thinker, Entrpreneur, Author, Lawyer and Director Mitch Kowalski as an inspirational speaker, Journalist, Author, Blogger, a boss, or even hockey coach or to Omar Ha-Redeye who's education background reads like a short story as an informative Blogger or Bob Tarantino and Garry Wise simililarly as intuitive Bloggers. The one thing these four have in common is aesthically unpleasing web properties. It will be an exciting time when brilliant minds like these and other legal professionals eventually bridge the gap between Quantity and Quality.
Mid month I read an article in the Financial Post How to produce compelling legal video by Mitch Kowalski. I have actually noticed a number of articles in the Financial Post about video by Mitch and I can't help but think that this is all part of postmedia's digital first strategy, attempting to transform Postmedia's network of newspapers into digital media enterprises. In the Financial Post article Mitch suggests a video that he believes to be a professional, entertaining, informative production that was suprisingly developed on a shoestring budget. The video was an introduction to a webinar presentation of Ethical Considerations in an Age of Technology that was presented by the Law Society of Upper Canada on November 21, 2011. In the article Mitch further goes on to say that the OBA could learn a few things from the video suggesting that The Paul Sweeny Rant is a miss.
I disagreed with Mitch Kowalski's assessment that The Paul Sweeny Rant video misses the mark. And although as I washed the dishes after dinner I did find myself singing "Ethics working online, Ethics, Facebook all of the time, I got my robes my iphone and my ISP" I found the Legal Ethics in An Age of Technology video a sad demonstration of video in 2011.
"Really it's simple,
Start with a website,
build a blog,
get on Twitter, Facebook, LinkedIn,
maybe some content on Youtuube,
Add Google plus it's not a big fuss."