How League Is Helping Customize Health and Wellness Benefits
Maintaining a desirable work-life balance is vital to staying healthy. It’s easy to allow work to take over your life and, if you’re not careful and live in a city with plenty of recreational opportunities, you may also quickly allow your social life to get in the way of productivity at work.

The most successful working professionals find a way to strike the perfect balance in order to remain energetic during the workweek and find opportunities for rejuvenation on the weekends. When it comes to finding quality, non-medical health and wellness professionals and simply claiming those expenses on your benefits plan, however, there seems to be a need for easier solutions.


Enter Mike Serbinis, an entrepreneur that, in the past 20 years, has co-founded and sold two multihundred-million-dollar businesses: DocSpace, a document security company, and Kobo, the e-book reader company.

Serbinis initially imagined his newest startup, League, as a comprehensive network of paramedical and wellness services. It would include chiropractors, nutritionists, optometrists, yoga instructors, and more. Users could utilize one simple app to sign up, search for local service providers, book appointments, pay for services, and rate their experience.

Although his new company currently boasts only 20 employees, they have recently expanded to Seattle after just five months of operations in Toronto. They’ve been successful in targeting small and medium-sized businesses that wish to offer their application as a “buffet” of extended benefits. Often, the application is used as an alternative to complicated and expensive benefits packages from traditional insurers.

League began offering services to employers in just its’ third month and, according to Serbinis, “One employer became 10, and 10 became 50, and now what we have is a pretty substantial pipeline of employers that are in the funnel.”

What’s On The Horizon?

The rapid growth that the company has experienced hasn’t come without challenges. In fact, they’ve had to turn away one massive client, a retailer with more than 25,000 employees, because the application wasn’t broad enough or available in enough cities.

However, Serbinis plans to add more cities in both the U.S. and Canada in 2016. In addition, the company plans to raise additional capital to fund that expansion, which would add to the initial $4 million of angel funding that the company is currently working with.

In the grand scheme, Serbinis hopes to take a lot of the confusion and frustration out of the process of providing employees with quality health and wellness benefits. Employees today desire more flexibility and coverage options than in the past, and the proverbial “one-size-fits-all” package is quickly becoming outdated.

According to Serbinis, “[Benefits plans are] a space that employees perennially are frustrated with. Filling out paperwork is just not what people expect to do these days and certainly among certain demographics, definitely the millennial demographic, there’s zero appetite to do that. [League] is much easier for the employee, there’s no forms to fill out, it’s just in your digital wallet, much like your Starbucks app.”


Be sure to check out OnCorp Direct's service offering for Healthcare professionals
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Posted by: DSR
Friday, April 1, 2016
Tag: Healthcare
Business Start Ups
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