This month my focus for the entire OnCorp Direct Blog is to incorporate conference information within the site, offering relevant industry conference dates to the side bar and implementing Social Media as a central theme to the four articles posted for November, while attempting to increase readership and time spent on the blog by providing related article links at the end of articles when appropriate.
As an internet marketer the goal of each article I write is two fold, to create interesting, enjoyable content and increase traffic to the blog with the intent of funnelling traffic to the Service offering page or directly to the OnCorp Direct Website. This month I spent an increasing amount of time following the associated OnCorp Direct Dental Twitter account investigating my followers, attempting to gain an insight of their interests, what content they reference, which tweets they decide to retweet and other Twitter accounts they follow and I gained some rather interesting insight. Dental Professionals are not only interested in teeth!
Although some Twitter followers like Dr. Joyce Levitt utilizes Twitter to promote information such as her recently redesigned website http://drjoycelevitt.com or that she is looking for a full time dental assistant, dental professionals, such as Dr. Kenneth Montague from a dental office on Bathurst in Toronto facebook.com/wordofmouthdentistry utilizes Twitter to not only promote his dental practice but to share other interests and initiatives such as the Wedge Curatorial Projects. Dr. Kenneth Montague, an art collector, curator and founder of Wedge Curatorial Projects will be speaking at Conversations in Design January 26, 2012.
Another follower simply shares her love of dairy, "thanks Liv for making me Giggle at least twice a month".
Twitter is a network that allows users to connect with others that share similar interests. Since the release of Twitter in mid July 2006 and the tech industry's widespread usage and acceptance of the application, popularized at the South by Southwest (SXSW) festival in 2007, Twitter has penetrated a number of industries including healthcare, dental and legal, among others. There are currently over 200 million Twitter users world wide. The first unassisted off-Earth Twitter message was posted from the International Space Station by NASA astronaut T. J. Creamer on January 22, 2010.
Twitter has two main components, following and gaining followers. Followers receive your updates while you receive updates from those you follow via a feed. Updates known as tweets are 140 character messages and can include links, which are automatically shortened to 19 characters, to shorten links manually there are services such as http://bit.ly which has an added feature of allowing you to track your shortened links.
To make a regular post or tweet you type in a message to Twitter and hit "update" the message is sent to all the people who are following you and is viewable on their homepage twitter feed and is also available to anyone who views your Twitter account unless you have modified your privacy settings, but keep in mind that your tweet is viewable on their feed if they have not made their account private.
To reply to certain posts simply type @ and then the user name directly after, personal or direct messages can also be sent that are only viewable by you and the account that you are directly messaging, either hit the email logo above the message window or type dm then the user name. Twitter also allow you to retweet a message, if you find something interesting or agree with something that has been mentioned on Twitter you can hit the retweet button and the same message will be posted from your account and displayed as a retweeted message.
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