The Launch of Facebook at Work
Are you a regular Facebook user? How much time do you spend perusing your friend’s and colleague’s content on the social media app? While many of us spend hours on Facebook every day, the company behind the revolutionary app isn’t quite content, and they’re doing everything in their power to monopolize users’ time online.

For many employers, it is quite frustrating to find an employee scrolling through Facebook in the confines of their cubicle or office while they’re supposed to be working on something much more important. In spite of this issue, Facebook recently unveiled an entirely new portal designed to officially recognize what so many of us already do anyway: use company time to check up on the latest travels and adventures of friends and family all over the world.

What’s Different?

So, while this platform only differs slightly from the original Facebook application, it will give you the freedom and credibility to use Facebook on company time. The ‘Facebook at Work’ service gives you the same tools as regular Facebook, but it is focused more on giving employees the ability to connect with other colleagues that may or may not be friends.

Perhaps most importantly, the ‘Facebook at Work’ boasts a distinctly different color scheme in comparison to regular Facebook. This is a crucial factor when your boss looks over your shoulder and sees that, even though you’re on Facebook, you’re still “working,” technically.

Facebook itself claims that it has been utilizing the ‘Facebook at Work’ service internally for years now, but they’re finally finding a need for the niche application on a larger scale. “We have found that using Facebook as a work tool makes our workday more efficient,” says the company’s Director of Engineering, Lars Rasmussen.

While, for many, improving efficiency and spending hours on Facebook at work seem to be quite contradictory. However, if the company can successfully create a tool that helps employees get more done in the office, they will find yet another way to capture even more of your precious screen time. Regardless of whether you’re at work or home, Facebook makes proportionately more money when you spend more hours on the site. In other words, the more your eyes are glued to your Facebook feed, the more of your attention the company is able to monetize.

Separating Home and Work

For those people that haven’t yet bought in and created their own Facebook profile, the ‘Facebook at Work’ app will still be available for them to utilize. Rasmussen says that, if your company decides to sign up for the service, everyone will have access to it, regardless of whether or not they have their own existing Facebook profile already.

For large corporations with many arms or branches, facilitating interdepartmental communication can be quite the difficult task. ‘Facebook at Work’ takes aim at this communication issue. When your company signs up for ‘Facebook at Work,’ you’ll build a new ‘work’ profile and your News Feed will begin to flood with posts from coworkers that you find and interact with. As certain posts see more likes and shares, that post will spread further and further through your company, potentially reaching coworkers or colleagues that you would otherwise not interact with on a regular basis.

While there are many web services competing for our attention at home and at the office, Facebook seems to have turned their attention to capturing more of our time while we’re working. While Facebook has pioneered the continued fusion of our personal and online lives, ‘Facebook at Work’ will allow those who are tentative to use their personal Facebook in the work context to utilize the networking tool without giving colleagues access to the intimate details of their personal lives.

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Posted by: DSR
Monday, February 2, 2015
Tag: Business Start Ups
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