This month I was lucky enough to meet with Tim Doyle, avid foursquare user and Vice President, Editor in Chief, New Media of Postmedia Network Inc. Postmedia Network Inc. is a wholly owned subsidiary of Postmedia Network Canada Corp. If you are unfamiliar with Postmedia you are likely familiar with a number of web properties within their network, which includes the National Post, Canada.com and Dose.ca to name just a few. Through print, online, digital, and mobile platforms Postmedia reaches millions of canadians every week. As the largest publisher by circulation of paid English-language daily newspapers in Canada the organization represents some of the country's oldest and best known media brands.
On the 3rd of October, Postmedia announced the acquisition of Sprouter Inc., while at the end of the month on the 25th FPinfomart teamed up with Social Media Group offering FPinfomart clients access to a full suite of integrated social media measurement, analysis and consulting services. Sprouter Inc. is a company that focuses on tech, digital media, entrepreneurship and startups. Sprouter will operate under the same name and branding and is now a division of Postmedia Network Inc. Sprouter produces a weekly entrepreneurial publication and hosts global Sprout Up events that bring together entrepreneurs in local communities. FPinfomart is a division of Postmedia Network Inc., a resource for media monitoring, financial and corporate data and offer online media monitoring products covering print, newswires, blogs, and broadcast in a single integrated platform.
With an influx of organizations that started to test the water with search engine optimization and marketing in 2006 to 2008, today there are a number of businesses that dominate the search engine results pages. While a number of businesses have been testing SEO, SEM, SMO and mobile and building teams around internet marketing others have been apprehensive in their approach to search and some have been left behind. Since 2009 social networking has been the catch phrase of savvy marketers that have their finger on the pulse of innovation and the future of online, while mobile is usually also in focus.
For a number of organizations 2012 may be the year where testing, initiatives and search integration may further increase market dominance. Postmedia has put itself in a position to capture market dominance in social media monitoring and reputation management, competing with the likes of Radian6, where price points range between 600 and 4000 monthly for measurement and search analysis.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is the largest publisher by circulation of paid English-language daily newspapers in Canada, representing some of the country's oldest and best known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.
Social Media Group established in 2006 and with global headquarters in Toronto, is one of the world's best-known independent agencies helping business navigate the socially engaged Web. SMG takes the best of both worlds: thorough business oriented consulting to uncover true strategic objectives, combined with tactical executions that unleash the creative energy and precision-oriented results of a top-flight integrated marketing firm. Services include corporate social media strategy and tactical execution, content marketing, community engagement, reputation measurement and monitoring, educational seminars and workshops.
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